Architectural photography is always more than a mere description of form and material.
It is a matter of statements, moods, and understanding of aesthetical and emotional concerns.

In my photographic works, I deal with what surrounds us every day: architecture. My fascination lies in how the idea of an architect, engineer, developer or builder becomes reality and thus the designed space also becomes public space. In constant dialogue with my clients, I explore these ideas and concepts and try to understand and internalise them. This is an important element of my thorough preparation and planning. My knowledge as a trained photographer and my many years of experience as an architectural photographer enable me to highlight the character of the building in its real environment. Photography becomes documentation.

Some objects require a different approach, for which the medium of film is ideally suited, so I also use it on request to realise my clients' vision. My work should invite the viewer to make the designed space comprehensible.

Samuel Holzner, born 1989 in Silandro, South Tyrol (Italy). He attended the School of Photography in Hall in Tirol and, after graduating in 2008, first assisted for Oskar da Riz in Bolzano and from 2010-11 for Florian Holzherr in Munich. Samuel Holzner has been a certified master photographer since 2010 and works as a freelance photographer since 2013, specialising in architectural photography.

Contact me for a collaboration!

mobil +39 333 -737 57 57



We like to work with Samuel, he has a positive attitude and an open and friendly manner. He is willing to discuss ideas and respond to his clients' wishes, which leads to creative and productive collaboration. Thank you Samuel, here’s to more exciting projects!

Anne Hofmann, KARAK Tiles

Samuel knows how to capture the essence of even very special buildings and convey this special quality visually. We have appreciated this about his work for years.

Heike Pohl, Pohl+Partner

We always enjoy working with Samuel. His eye for the details, and especially the excellent organization of the Photographs distinguish his work and make it easier for us to produce Reference shots.

Michael Mair, Marketing Wolf Fenster


Architekten (Selektion)

a15 architekturgemeinschaft
Martino Gamper
Walter Angonese
Flaim Prünster Architekten
Marx Ladurner Architekten
Architekt David Preindl
Architekt Wolfgang Simmerle
KonoA Architektur
Tara Architekten
Sandro Durrer

Companies (selection)

Arte Object
Wolf Fenster
Holzner&Bertagnoli Engineering

Magazines (selection)

architektur. aktuell
Db Deutsche Bauzeitung
The Plan
Geo Saison
NZZ Architekturanhang

Books (selection)

Häuser des Jahres 2023
Das Land baut | Öffentliche Bauten in Südtriol 2009-2013